NBA superstar Giannis Antetokounmpo is turning his love for sweets into a business venture with the launch of FR34K Gummies, a candy line inspired by his nickname, “Greek Freak,” and jersey number. This debut marks Antetokounmpo’s first public investment in a consumer brand.
The gummies officially launched this week through a partnership with Candy Funhouse, with Antetokounmpo’s family office taking an investment stake in the company.
Flavor and Fun in Every Bite
FR34K Gummies come in three flavors — tropical, strawberry lemonade, and mixed berry — and feature three playful shapes: a basketball, Antetokounmpo’s face, and the Candy Funhouse logo.
From Cheat Days to Brand Launch
Despite his elite conditioning with the Milwaukee Bucks and multiple MVP honors, Antetokounmpo admits he enjoys candy on occasion. He has said he reserves sweets for “cheat days,” often sharing treats with his young children as a way to unwind from professional pressures.
The Greek superstar was personally involved in shaping the brand, from selecting flavors to branding and design. Many elements draw inspiration from the candies he loved growing up in Athens.
Why Candy Funhouse?
Founded as a family-run business in Canada, Candy Funhouse has grown into a global online candy retailer offering over 1,200 products. Its family-oriented approach resonated with Antetokounmpo, whose own family played a central role in his early journey to the NBA.
Executives at Candy Funhouse say FR34K Gummies reflect Antetokounmpo’s personality — playful, disciplined, and authentic — blending fun consumer appeal with a well-managed athlete-backed business model.
A Long-Term Investment Strategy
The deal, executed through Antetokounmpo’s family office, also supports his three basketball-playing brothers. This structure allows him to explore commercial ventures while staying focused on his on-court career.
FR34K Gummies are now available online via Candy Funhouse’s Candy Fun Street brand and through the delivery platform Gopuff in select cities.
source: GreekCityTimes Edited By Bernie
